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About me

I was born in Lima, Peru and raised in the Netherlands, growing up between two cultures that both shaped the way I think and create. From a young age I became deeply fascinated by visual design and digital media, which naturally led me to pursue formal training at the Grafisch Lyceum Rotterdam.

What started as a passion for imagery and creative tools gradually evolved into a broader interest in how design, strategy and technology come together to shape digital experiences.

Over the past 20+ years, I’ve developed into a designer who doesn’t just focus on aesthetics, but on clarity, structure and purpose. Today I combine digital strategy, UX/UI design and front-end development to help businesses build online experiences that are not only visually strong, but meaningful, functional and aligned with their goals.

My background allows me to bridge creativity with technology, and strategy with execution — ensuring every digital solution I create is both beautiful and effective.