Digital Strategy, UX Design & Web Development from Rotterdam

I’m a digital strategist, UX/UI designer and front-end developer based in Rotterdam, with more than 20 years of experience in the digital world.
I help businesses build clear, effective and visually strong online experiences that support their goals.

Born in Lima, Peru and raised in the Netherlands, I developed a design mindset shaped by both cultures – human-centred, practical and visually sharp. Today I combine digital strategy, UX design and modern web development to create websites and interfaces that work beautifully and perform reliably.

View my work

Digital Strategy & UX

A good website starts with a clear strategic foundation.
I help you define your goals, audience and customer journey, and translate that into a structure and UX that actually supports your business.

UX/UI Design

Good design is about clarity and usability, not just looks. I create interfaces that are clean, consistent and easy to navigate so visitors instantly understand who you are and what you offer.

Web Development & Performance

I build fast, responsive websites using modern front-end techniques and WordPress as a solid CMS. Strong performance and structure form the basis for SEO and a better user experience.

PORTFOLIO

Over the years I’ve worked on branding, UX/UI design and WordPress websites for a wide range of clients, from small businesses to growing companies.
Here’s a selection of my recent and past work.

Zorg en Glans

Prins Willem Scheveningen

Quintax

Werkgeluk Recruitment

Web Design and Development Packages

Every project is different, but these packages give a clear indication of scope and investment. All websites are responsive, built on WordPress and tailored to your brand.

Basis
€ 700
For freelancers, small businesses and foundations.
Responsive design (mobile, tablet, desktop)
Contact form
Editable content in WordPress
Flexibel Content Builder
Extended performance optimisation
Request a quote

Plus
€ 1500
For SMEs that need more functionality.
Everything in Basic, plus
WooCommerce setup (products, cart, checkout)
Online payment integration
Blog or news section
Extended performance optimisation
Request a quote

Premium
€ 2200
For companies that need a more strategic, custom solution.
Everything in Plus, plus
Additional UX advice before development
Custom layouts and design components
Integration with external tools/services
Extra time for refinement & iterations
Request a quote

What clients say

Piero made my website much clearer and helped me use it more effectively for my business.

Cor van DriebergeCor the Coach–Corthecoach.com

Piero knows how to translate a vision into a website with a perfect balance between design and functionality.

Mark DuikerEigenaar van CelesEnergy–CelesEnergy.nl

Piero designed our full brand identity and menus. Very fast, very high quality – true craftsmanship.

Arjen van der Vegt & Chan RoemkitjkranEigenaren van Yam Thai–Yamthai.nl

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