Digital Strategy, UX Design & Web Development from Rotterdam

I’m a digital strategist, UX/UI designer and front-end developer based in Rotterdam, with more than 20 years of experience in the digital world.
I help businesses build clear, effective and visually strong online experiences that support their goals.

Born in Lima, Peru and raised in the Netherlands, I developed a design mindset shaped by both cultures – human-centred, practical and visually sharp. Today I combine digital strategy, UX design and modern web development to create websites and interfaces that work beautifully and perform reliably.

Digital Strategy & UX

A good website starts with a clear strategic foundation.
I help you define your goals, audience and customer journey, and translate that into a structure and UX that actually supports your business.

UX/UI Design

Good design is about clarity and usability, not just looks. I create interfaces that are clean, consistent and easy to navigate so visitors instantly understand who you are and what you offer.

Web Development & Performance

I build fast, responsive websites using modern front-end techniques and WordPress as a solid CMS. Strong performance and structure form the basis for SEO and a better user experience.

PORTFOLIO

Over the years I’ve worked on branding, UX/UI design and WordPress websites for a wide range of clients, from small businesses to growing companies.
Here’s a selection of my recent and past work.

Web Design and Development Packages

Every project is different, but these packages give a clear indication of scope and investment. All websites are responsive, built on WordPress and tailored to your brand.

  • Basis
  • € 700
  • For freelancers, small businesses and foundations.
  • Responsive design (mobile, tablet, desktop)
  • Contact form
  • Editable content in WordPress
  • Flexibel Content Builder
  • Extended performance optimisation
  • Plus
  • € 1500
  • For SMEs that need more functionality.
  • Everything in Basic, plus
  • WooCommerce setup (products, cart, checkout)
  • Online payment integration
  • Blog or news section
  • Extended performance optimisation
  • Premium
  • € 2200
  • For companies that need a more strategic, custom solution.
  • Everything in Plus, plus
  • Additional UX advice before development
  • Custom layouts and design components
  • Integration with external tools/services
  • Extra time for refinement & iterations

What clients say

Piero made my website much clearer and helped me use it more effectively for my business.

Piero knows how to translate a vision into a website with a perfect balance between design and functionality.

Piero designed our full brand identity and menus. Very fast, very high quality – true craftsmanship.

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